17 years to finally board the famous spring list disinfection cabinet industry – disinfection cabinet, kitchen, small appliances – HC Network
September 1, 2005, the fifth “Chinese famous brand” in the Great Hall of the final evaluation results announced. The Chinese brand
Strategy Promotion Committee primary, review, finalized three rounds of intense deliberations,
Haier , Herbalife, 10000, and by virtue of the strong technical strength and outstanding market performance Ones, became the first to obtain the “China Famous Brand” title
Disinfection Cabinet company. In response, the industry pointed out that the three companies successfully won the famous brand in China, not only ended the China market without sterilization cabinet
Brand Embarrassing situation, will also regulate the market, guide consumption, to promote the industry
Health And rapid development of great significance.
Protect the health of people, disinfecting cabinet board “brand name” directory
Since 2001, the first Chinese brand to carry out evaluation activities, the “China Top Brand” for its strict, open and fair selection
Standard Businesses and consumers have been generally recognized.
It is reported that the implementation of brand strategy in 2005 as the country’s first five years of its size and selected product categories are called greatest in the history. Only this one on the new product 65 308 product categories, covering almost food, clothing, housing and, in all aspects of the line, the product coverage is over 31 provinces, autonomous regions and municipalities. But the biggest feature is not selected in this close to people’s daily life, to meet the daily consumption demand has become the biggest bright spot this year. According to the National Famous Brand Strategy Promotion Committee staff, this year China’s brand evaluation focused on household appliances, corn starch, edible oil, carried out 87 products. 87 products in this category, and the people closely related to the life of 54 categories of consumer products; means products of 33 categories.
Recent years, with the impact of bad eating habits, healthy diet is increasingly becoming the focus of national attention, and in to prevent disease, to ensure food safety plays an important role in the disinfection cabinet increasingly by consumers like The disinfection of the cabinet into the selected directory will be also based on this idea.
Number of finalists, Why Herbalife won only three?
Since 1988, the world’s first disinfector has been born in China in 17 years, but the development of disinfection cabinet has been slow. Before the market presents a huge gap between demand and quality: on the one hand, with the booming Chinese economy, residents of the strong demand growth in consumer health; the other hand, in the huge market demand, driven by a large number of enterprises swarm into lower threshold sterilizer industry, market, disinfecting cabinet brand shops, of which 80% of products are small cottage factory
Competition Disorder, product quality worrying. In this case, the market wants to overcome the barriers to entering the fast lane, one or two pacesetters on the urgent need to
Leadership And regulate the market. Running out of China’s famous public enterprises have also illustrates this point. It is understood that more than a total of 30 brand-name companies to promote the Commission submitted the application form, and ultimately certified only Haier, Herbalife, thousand and three, why not?
According to industry analysis, Herbalife As the first sterilizer manufacturers, not only in domestic market share of 30%, and 50% of the international market
Sell Shares, has been the world’s production and sales to keep the first. In production scale, the existing more than 3,000 employees Herbalife has more than 200 million units annual output of production lines, sales channels covering more than 600 cities nationwide, as many as 5,000 retail outlets. Moreover, vibration through the Yunnan white monkey rescue, Project Hope,
Hospital The Indian Ocean tsunami, floods and a series of social welfare donation to the participation of Herbalife rising popularity and reputation, renowned for its scale and specialization at home and abroad. Haier’s success is its strong brand and technological advantages, 10000, and the rise of the market due to many years of professional training. Although the focus of three different, but sales volume has been ranked the forefront of the industry, and have a high profile and reputation.
The end of an awkward position, usher in the spring industry
Very long time, due to the lack of brand awareness of home appliances, has been in competition at the low price and OEM disadvantage, which urgently requires that we implement brand strategy, nurturing foster our own brand name products and businesses.
The name of the Selection Committee
cabinet industry for disinfection and brand-name selection, Herbalife Group
Marketing Deputy Wen-Zhong Hu believes that this move will push forward the healthy development of the industry, it will require enterprises to further the industry was responsible for evaluation, the consumer is responsible for leading the development of the industry, regulate competition in the industry. Disinfection cabinets into China at this time the selection of brand-name directory, it will promote the industry’s technological progress, and accelerate the shuffle between enterprises in the market expansion of the occasion to promote consumer recognition of disinfecting cabinet, disinfecting cabinet marked with
Kitchen Appliances Upgrade the industry mounted a larger market arena.
With the birth of Chinese famous brand disinfecting cabinet, sterilizing cabinet will end the embarrassing position of the brand has long been lacking in the new round of competition in the development and give full play to brand a model of the entire industry to upgrade, resulting in a approved the real heavyweight giant kitchen small appliances.
